T H E  D I A M O N D  S A L E

Up to 65% Off Engagement Rings

Ready to ship & custom engagement rings, with additional savings on select styles & stones

Plus 20% off a wedding band with engagement ring purchase

Diamond Sale Trending Styles

Let's create

Your Dream Stack

Buy an engagement ring during The Diamond Sale and get 20% off a wedding band. Discount applied automatically in checkout.

20 Years of Unique Engagement

Since 2005, we've been the leading jeweler specializing in unique engagement rings that tell your love story in its most personal form. Our one-of-a-kind stones and expert craftsmanship have set the standard for innovative design you won't find anywhere else.

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Handcrafted

Each heirloom-quality piece is lovingly crafted by hand in our Buffalo, NY studio.

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Ethically Sourced

Sustainable jewelry made from recycled metals and conflict-free gemstones.

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Financing Options

Secure, 12-month financing available through our trusted partners, plus all major credit cards and PayPal.

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Consultations

Book an consultation with an expert stylists, in person or virtual, to find your perfect ring.

Design A Custom Ring

One of One

Personalize a classic style or work with our team of stylists to design the perfect engagement ring for you.

SHOP BY STONE

Save 25% on diamonds and gemstones when you design your own custom ring, with additional savings on select stones

WEDDING BANDS

Take 20% off any wedding band when paired with your engagement ring purchase 

Our Values

Why Alexis Russell?

Since 2005, we've offered a refreshing alternative to traditional jewelry. Each one-of-a-kind piece is handcrafted in our New York studio, blending vintage-inspired designs with a modern edge using only ethically sourced diamonds and recycled materials. Beautiful, and a testament to responsible luxury.